Meta Ads That Pay For Themselves
Built For
eCommerce Brands Past £30K/Month
We turn underperforming ad accounts into your most reliable growth channel. No fluff, no buzzwords — just campaigns that move the numbers that actually matter.
GET YOUR PROPOSAL, it's free →
ESMR Agency is the team eCommerce founders call when their Meta ads stop scaling.
We don't run "awareness" campaigns. We don't pad reports with vanity metrics. We build Facebook and Instagram ad systems that pay for themselves in the first 30 days — then keep compounding. If the scroll doesn't stop, the sale doesn't happen. We make sure it stops.
Numbers we can actually defend.
.svg){kind=icon}
What We Actually Do
Four moving parts. Each one fixes something most agencies skip. Together they're the difference between an ad account that bleeds and one that prints.
Account Setup & Cleanup
Most ad accounts we inherit are a mess — broken pixels, misnamed campaigns, tracking that lies. We rip it down to the studs and rebuild it so every pound you spend is actually measured.
- Full pixel & Conversions API audit
- Domain verification and event prioritisation
- Account structure rebuilt around how Meta actually scales in 2026
- Audience signals cleaned so the algorithm learns fast, not slow
Campaign Build & Daily Management
We don't "set and forget." Every campaign is built around one number you actually care about — usually blended ROAS or contribution margin — and we touch it daily until it hits, then keep optimising past it.
- Goal locked in writing before we touch a single budget
- Right campaign type for your stage (testing, scaling, retention)
- 3–5 creative angles in market every week, never fewer
- Daily eyes on spend, weekly written debrief, monthly strategy call
Audience & Signal Strategy
Targeting in 2026 isn't about interests — it's about the signals you feed Meta. We build the data layer that tells the algorithm exactly who your best buyer looks like, so it can find 10,000 more of them.
- First-party data audit (Shopify, Klaviyo, CRM)
- High-LTV buyer profile reverse-engineered from your own orders
- Custom audiences refreshed weekly, not at launch and forgotten
- Lookalikes built on margin, not on revenue
Creative That Actually Converts
Pretty ads don't pay rent — selling ads do. Our designers and copywriters work off real customer reviews, support tickets, and DM voice notes. Every hook is something a real buyer actually said.
- 3–5 fresh creative concepts per week, shipped to live testing
- Copy written from your customer's words, not ChatGPT defaults
- Hooks engineered for the first 1.5 seconds — where 80% of drop-off happens
- Static, video, UGC — whichever the data says to lean into this week
Why Founders Stay With Us For Years
£142M Tracked, Not Theoretical
We've put more money through Meta in the last 18 months than most agencies will in a lifetime. The playbook isn't from a course — it's from real budgets on the line.
- Median client ROAS lifted 1.8× in the first 90 days
- 30–40% of wasted spend killed in month one
- Systems that scale, not one-off wins that fade
You Get Operators, Not Account Managers
Every person on your account has personally scaled a brand past 7 figures. No interns "learning on your budget," no offshore handoffs at 9pm your time.
- Minimum 5 years buying on Meta — daily
- Slack channel with the actual people running your ads
- Weekly Loom from your strategist, not a templated PDF
Decisions Made From Your Data, Not Gut
We pull from Shopify, Klaviyo, GA4, and Meta — then build the dashboard your finance team wishes you had. Nothing ships unless the math says it will.
- One single source of truth across every channel
- Optimisation calls made on contribution margin, not ROAS
- Disciplined A/B testing — one variable, real sample size
One Team, From Audit To Scale
Strategy, creative, media buying, reporting — all under one roof. No finger-pointing between three vendors when something dips.
- Audit, rebuild, launch, scale — same team the whole way
- Reporting you can read in 60 seconds, not 6 pages
- Account checked every morning, not every Monday
We Get Paid When You Profit
Our retainers are tied to outcomes you can defend to a CFO. If we're not the highest-leverage line item on your P&L within 90 days, fire us.
- Performance benchmarks agreed before kickoff
- Monthly review against contribution margin, not vanity ROAS
- Honest call when scale isn't there — we don't burn your budget
"Facebook Ads Are Dead." Cool. Our Clients Are Still Scaling Past 5× ROAS On Them.
Everyone keeps declaring Facebook ads "dead." Meanwhile our clients are scaling them past 5× ROAS. The platform didn't get worse — the way most people run it did.
"The accounts that win in 2026 aren't the ones with the biggest budgets — they're the ones with the tightest feedback loop between data, creative, and spend."
If your last agency made it sound complicated, that's because it was their job to. Book a call and we'll show you, on your account, exactly where the leaks are — and what we'd do in the first 30 days.
Your First 90 Days, Step By Step
Five stages. Same order, every time. Skip one and the rest stop compounding.
1. Audit & Honest Baseline
We pull your last 12 months of data and tell you what's actually working, what's quietly burning cash, and what's missing. No sugarcoating. You keep the audit either way.
2. Buyer Mapping
We pull every order, every review, every support ticket and reverse-engineer who your most profitable buyer actually is. That profile drives everything we ship next.
3. Creative Sprint
Designers, copywriters, and editors build the first wave of ads — 3 to 5 angles, each with a real hook lifted from your customers' own words. You approve, we ship.
4. Build & Launch
Account structure rebuilt, pixel and CAPI cleaned, campaigns launched with a budget plan you can defend. Most accounts are live in under 10 working days.
5. Scale, Don't Coast
Daily eyes on spend. Weekly creative refresh. Monthly strategy call. We don't just keep campaigns alive — we keep finding the next ceiling and breaking it.
The Questions Founders Actually Ask
The honest answers, not the brochure version.
Is Meta even worth it in 2026?
+For most eCommerce brands doing £30k+/month in revenue, yes — by a wide margin. The platform isn't worse; the way most brands run it is. If your buyer scrolls Instagram or Facebook (almost all of them do), the upside is still there. We'll tell you on the first call if your numbers don't pencil out.
What does it actually cost?
+Retainers scale with your monthly ad spend — usually 10–15% of spend, with a clear minimum. No hidden creative fees, no surprise platform charges. You see the number before you commit, and we tell you up front if we don't think we're the right ROI for you yet.
How fast do we see real results?
+Early signals show up in the first 2–3 weeks. Stable, scalable performance usually lands inside 90 days. Anyone promising "10× ROAS by next Tuesday" is selling you the same lottery ticket your last agency did. We're playing for the long account.
Do you run Instagram too? TikTok? Google?
+Instagram is baked in — same account, same budget pool, no extra fee. TikTok and Google are available as add-ons once your Meta engine is profitable. We won't spread you thin across five channels before the first one is working.
Pricing You Can Defend To Your CFO
Retainers scale with your monthly ad spend. No tiers, no setup fees, no surprise creative bills.
SPEND £5K – £20K / MONTH
£2,400 /month
Account rebuild, 3 creative concepts/week, weekly Loom, one strategist on the account.
SPEND £20K – £75K / MONTH
£4,800 /month
Everything above + 5 creative concepts/week, dedicated media buyer, shared Slack, monthly strategy call.
SPEND £75K+ / MONTH
Custom
Performance-linked retainer, named team of 3, weekly strategy call, Google & CRO included.
Spending more, or doing something custom?
GET CUSTOM QUOTE →Where We've Moved The Needle
Fashion and Apparel
Health and Beauty
Electronics and Technology
Home and Garden
Sports and Fitness
Toys and Games
ESMR vs. The Agency That Burned You Last Year
| Strategy | ESMR Agency™ | Other Agencies/Freelancers |
|---|---|---|
| Who's on your account | Operators who've personally scaled brands past 7 figures. Minimum 5 years on Meta, daily. | Junior account manager learning on your budget. Senior name on the proposal, never on the Slack. |
| Scope | No cap on hours, campaigns, or creative variants. We ship what the data says we need to ship. | "That's outside scope, here's a change order." Every week, a new line item. |
| How decisions get made | From contribution margin and first-party data. Math first, gut second. | From whatever the Meta dashboard showed at 9am Monday. Vanity ROAS as the only benchmark. |
| Strategy | Built from your P&L, your margins, your buyer. No two accounts run the same playbook. | Templated playbook lifted from a course. Same five campaigns, every client, every time. |
| Reporting | One dashboard, real-time, readable in 60 seconds. Weekly Loom from the strategist actually running your account. | Monthly PDF screenshotted from Meta Ads Manager. Numbers you can't reconcile against your Shopify. |
| Staying current | Internal R&D budget. We test every Meta update on our own accounts before yours sees it. | Strategy hasn't been updated since iOS 14. Still calling it "the new normal." |
| Communication | Shared Slack with the team running your ads. Replies in hours, not days. | Email-only. 48-hour reply window written into the contract for a reason. |
15 Minutes. Your Account. Our Honest Read.
Pick a slot. We'll open your ad account live and tell you what we'd change first.
Add-Ons For When Meta Alone Isn't Enough
Once your Facebook engine is paying for itself, these are the levers we pull next.
Google Ads Management
Branded search, Shopping, PMax — the channel that catches every buyer Meta warmed up but didn't close. We run it like a second profit centre, not an afterthought.
- Account rebuild from the ground up
- Keyword and shopping feed strategy
- PMax structured to actually report what's working
- Same dashboard as your Meta — one view across both
CRO (Conversion Rate Optimisation)
Sending traffic to a leaky site is a tax on every ad dollar. We tighten the PDP, the cart, the checkout — so the conversion lift compounds across every channel you run.
- PDP and landing page teardowns based on real session replays
- Checkout friction audit (mobile-first, where the money is)
- A/B tests run on actual sample size, not gut feel
Heads up: CRO recommendations are baked into every Meta retainer at no extra cost — we won't optimise an ad account into a leaky site without telling you. We don't sell CRO as a standalone service.